Why You Might be Confusing Your Customers ECommerce Articles | August 17 Womens Lonnie Johnson Jr. Jersey , 2007 If you think about the fact that each of your customers is being bombarded with 2 million bits of information per second you?ll realize that they don?t have time to work out what you are trying to say. So the most important step in communication and marketing is figuring out what your key messages are. Discover why that's so important and the secrets of doing it well.
According to Albert Einstein ?everything should be made as simple as possible but not one bit simpler.'
If you think about the fact that each of your customers is being bombarded with 2 million bits of information per second you'll realize that they don't have time to work out what you are trying to say.
So the most important step in communication and marketing is figuring out what your key messages are.
Our capacity to deal with information depends on many factors and varies between people.
However, in the book Flow, Mihaly Csikszentmihalyi estimated that the average human mind is able to handle about 126 bits of information every second.
He based this on an earlier research paper by psychologist George Miller called The Magical Number Seven.
According to Miller, we can consciously handle between five and nine pieces of information at any one time (seven plus or minus two).
(The numbers are different because our minds work so fast that we can process several sets of 7 bits every second.)
The exact meaning of a ?bit' varies depending on the circumstances but it could be something like numbers, colors or facts.
Clearly Womens Tytus Howard Jersey , it's much easier to remember a six digit telephone number than it is to remember a ten digit one, for example.
(In his paper, he also comments on the significance of the number seven throughout our society including the wonders of the world, ages of man, deadly sins Womens Deshaun Watson Jersey , days of the week, colors of the rainbow and many more.)
As often happens with this type of scientific research, Miller's work has been widely misrepresented to prove a lot of different points.
Miller himself commented that there is nothing in his work that made it necessary for Moses to drop any of the 10 commandments!
However, it proves to be a relevant and valuable guideline in planning communication and marketing.
If you want to get a message across to someone, it's useful to consider that they will probably be unable to deal with more than seven bits of information.
Since they probably have in their mind a number of different things Womens Justin Reid Jersey , your big challenge is to get them to pay attention to anything you want to say.
So you have to keep your message clear, simple and limited to a few key points.
If you want people to take action, it's probably best to focus them on one specific action which you want them to take rather than offer too many different options.
So, in any communication, it's important to be clear about what single action you want them to take or what one key point you want them to remember.
If you are sending out an email, what single action do you want people to take?
Keeping your message simple will make it much more effective.
Lisbon 鈥?the legendary city Published: 05.02.2010 | Author: Larry Austin | Category: Destinations
A legendary city with a history spanning over 20 centuries, Lisbon has been Portugal鈥檚 capital since its conquest from the moors in 1147. The legendary Alfama, the oldest quarter of the city, still boasts its original layout along with Castelo and Mouraria. These traditional quarters Cullen Gillaspia Jersey , set on a hill on the banks of Tagus River, with their cobble stoned streets which are a delight to explore, old churches and fascinating architecture, offers an exotic atmosphere.
With spring-like winters and summers mellowed by the gentle breeze from the Atlantic, Lisbon is a year round holiday destination.聽 And apart from the old city with its gothic cathedrals Kahale Warring Jersey , monuments, monasteries and museums, Lisbon is well known for its popular festivals, exquisite shopping and its exciting night life.
The main monumental attraction in Lisbon, the Castelo de Sao Jorge (Saint George’s Castle) portrays the early history of the city. Offering a spectacular panoramic view of Lisbon this castle was built by the Visigoths in the 5th century and was expanded in the 9th century by the Moors.
Some of the other interesting historical monuments include the Aqueduto das Aguas Livres (Aqueduct of the Free Waters) an aqueduct Max Scharping Jersey , consisting of 109 arches spread across the valley, built in the 18th century by the order of King Joao V. One of Lisbon’s most fascinating churches, the Basilica da Estrela (Estrela Basilica) was built in the 18th century and was dedicated to the Sacred Heart of Jesus. The Casa dos Bicos (House of the Pointed Stones) is a 16th century construction with an unusual pointed frontal design.
Lisbon boasts a wide variety of museums such as the National Art Museum with its vast collection of paintings, sculptures, drawings Lonnie Johnson Jr. Jersey , jewellery and furniture from the 12th to the 19th century and also portrays Europen, African and Oriental art and the Folk Art Museum with its collection of regional Portuguese art and craft. The Chiado Museum, or the National Museum of Contemporary Art, is located in the heart of the city and it holds the most significant Portuguese contemporary art collection. For those interested in fashion design the National Costume Museum exhibits over 30,000 costumes from different periods including those from the 14th to the 19th centuries.
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