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Is it expensive? - You bet!
During the negotiations with the Web designers the client gets an expectation of having a beautiful and functional site developed for an X amount of dollars. The client is also getting a free hosting curry 2 shoes for sale , free search engines submissions and other freebies. That is why the price looks reasonable.
Only at some later stage the client realises that there is not enough traffic (and potential buyers) coming through the website. Consultations with the Internet marketing gurus reveal that in addition to the extra cost there is a need to restructure the content - copy. Why was it not done during the Web design phase?
The answer is simple. Skill sets of Web designers, graphic designers, programmers and Internet marketing people are different. Each of the specialists focuses on a different aspect of the Web site. Thus curry 1 shoes for sale , when starting the search engine optimisation, we come across design obstacles that take time - the client's - money to overcome.
Consider this: we discovered that the client's home page was overloaded with JScript and had only two sentences of actual readable text. To rectify the situation,we suggested and created new home page content (at least 250 words). We also asked the web designers to move the script out into a separate file.
The client had to pay for all the above services plus testing!
Wouldn't it be smarter (read: cheaper for the client) to consider SEO issues during the Web design phase under armour verge shoes sale , rather than after?